Posted by: gavinstokes | January 11, 2013

Information overload and Infinite scroll

Infinite scroll is a feature which has appeared lately on a few sites and I could never put my finger on why I didn’t like it, but after reading this article I think its down to the fact if you keep nicely fading in search results at the bottom of the page people will just keep scrolling. I think this is especially so in the Etsy case as its image driven and so are, we we just love images and are inclined to click through when the option is there for more. Anyways an interesting article on its failure here.

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