Posted by: gavinstokes | June 7, 2011

Tribes and social media

How can tribes and being a leader induce change. Interesting TED-Talks video by Seth Godin. Seth looks at how tribes and groups of people on the fringe can spread an idea and create a movement. This is essentially what socially media is about, taking people who have an interest or love of your idea or product and making them part of your tribe, allow them to be the voice that spreads your product/idea.

You dont have reach the whole web just the few hundred which may then become a few thousand, basically its about organizing interested groups.

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