Posted by: gavinstokes | May 1, 2011

90 Percent of Social Media Marketing is a Sham

Ok I’m guessing most people know this or least suspected this to be the case. It just didn’t add up, all I have to do as a company to make social media work is listen to some social media guru as he/she dips his/her hand in my wallet, and I’ll generate revenue from people “following” or “liking” my  company. It doesn’t work that way it takes more than just spending your agreed marketing budget on some social media rock-star….a lot more.

It takes time and patience, something that social media his not exactly renowned for. You need to build relationships, and not with your product, but with your company, the people in it.

To get value from social media you need to give value first.

Interesting article here

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