Posted by: gavinstokes | February 5, 2011

Social media and Activism

I’d love to be able to write as well as the Article below , or have the time to. Maybe as this blog develops I might. In the mean time I will have to stand on the shoulders of both  giants and little people.

In this article Malcolm Gladwell explains why social media is not the next great revolutionary activists tool that some people claim it to be.

It is simply a form of organizing which favors the weak-tie connections that give us access to information over the strong-tie connections that help us persevere in the face of danger. It shifts our energies from organizations that promote strategic and disciplined activity and toward those which promote resilience and adaptability. It makes it easier for activists to express themselves, and harder for that expression to have any impact.

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  1. Came across this article last week when researching Facebook, was going to link to it myself…good call!!

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